Sunday, October 30, 2011

Hiring in Ads

NYT article that data analysts, mathematicians and engineers are needed to run modern ad machinery:

“You have to get very close to technology,” Ms. Kent-Smith said. “You have to get your hands in it.”

The Ad:tech conference will be held at the Jacob K. Javits Convention Center in Manhattan from Nov. 8 to 10, and will include a panel on how marketers can build a digitally skilled “brand dream team.”