AdX: Industry view

Here is a whitepaper on Ad Exchanges, that gives an industry view:

• Getting Real: Ad Exchanges, RTB and the Future of Online Advertising, by desilva+phillips, LLC.

The whitepaper does a nice job of laying out the landscape and explores some tricky topics of competition. Here is a set of blog-responses to the above: Darren Harmen, lookery, Ad Exchanger, Etc.

Btw, I will giving an Industry Track talk at the WWW 2010 conference on Ad Exchanges, Friday Apr 30, 1--2.30 PM. Any pointers, papers, etc. welcome. This talk will be about the design decisions in the product, engineering challenges, algorithmic and game-theoretic research issues, and finally, a discussion of the ecosystem (I dislike that word!) around Ad Exchanges.