Ad Exchange on WSJ
Discussion about ad exchange on WSJ. Quote:
Advertisers say the new exchanges allow them to better target their advertising, though the auctions don't necessarily result in lower prices. In early testing, Google said its research found that the average price a publisher receives for ad space sold through its exchange is more than 130% higher than the average price of similar ad space sold directly to ad networks and other third parties.
Advertisers say the new exchanges allow them to better target their advertising, though the auctions don't necessarily result in lower prices. In early testing, Google said its research found that the average price a publisher receives for ad space sold through its exchange is more than 130% higher than the average price of similar ad space sold directly to ad networks and other third parties.
posted by metoo at 7:01 AM
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