Apples

I can't believe I am quoting from the WIRED magazine, but this line about the devotion Steve Jobs inspires in his (um, Apple) employees got my attention:

he can make the task of designing a power supply feel like a mission from God

The article has some punchy lines and phrases (radical opacity!).

Apple to Apple. Some of you may know Apple (TM) sued the Big Apple (NY) over its GreeNYC campaign. The GreeNYC logo for those who can appreciate the nuance is \infty. :)