Wednesday, January 30, 2008

Making a prediction

Many days I have to walk into meetings, 30 min, 45 or an hour long, and am called on to make a bonding with near-strangers and accomplish something specific and significant before the meeting ends. This means one has to be able to read others as well as read themselves, all on a shot of adrenaline or may be coffee.

Things get more tricky when people ask you to read the future. So, here is a flippant prediction, for -\eps it is worth:

Generalized Second Price (GSP) auction will be to sponsored search research what PageRank has been and continues to be to web research.


Anonymous Anonymous said...

Something that will be studied extensively, but which will end-up having little or no importance in practice?

1:40 PM  
Blogger metoo said...

Sigh, yes.

PageRank has 7640 hits on Google Scholar. Mostly CS refs.

GSP has some 16000 hits, mostly Econ. I am sure there will be a lot more from CS in the future.

4:13 AM  
Blogger Alvin Anony said...

Perhaps another analogy is that GSP is to sponsored search research what [oblivious transfer, zero knowledge] is to encryption research. Full of sound and fury, signifying nothing. OK that might have been too harsh, but it's always a bad sign when a field pays more attention to the current conversation than the thing that got the field started talking about it in the first place.

5:44 PM  
Blogger metoo said...

Knowing what I do about GSP research and less about ZK, what does it tell me about ZK? :)

3:51 AM  

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