Wednesday, January 30, 2008

Making a prediction

Many days I have to walk into meetings, 30 min, 45 or an hour long, and am called on to make a bonding with near-strangers and accomplish something specific and significant before the meeting ends. This means one has to be able to read others as well as read themselves, all on a shot of adrenaline or may be coffee.

Things get more tricky when people ask you to read the future. So, here is a flippant prediction, for -\eps it is worth:

Generalized Second Price (GSP) auction will be to sponsored search research what PageRank has been and continues to be to web research.

4 Comments:

Anonymous Anonymous said...

Something that will be studied extensively, but which will end-up having little or no importance in practice?

1:40 PM  
Blogger metoo said...

Sigh, yes.

PageRank has 7640 hits on Google Scholar. Mostly CS refs.

GSP has some 16000 hits, mostly Econ. I am sure there will be a lot more from CS in the future.

4:13 AM  
Blogger Kevin McCurley said...

Perhaps another analogy is that GSP is to sponsored search research what [oblivious transfer, zero knowledge] is to encryption research. Full of sound and fury, signifying nothing. OK that might have been too harsh, but it's always a bad sign when a field pays more attention to the current conversation than the thing that got the field started talking about it in the first place.

5:44 PM  
Blogger metoo said...

Knowing what I do about GSP research and less about ZK, what does it tell me about ZK? :)

3:51 AM  

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