Bidding on Configurations

I had this thought that internet ad auctions could be more general and let advertisers directly bid to determine the configuration in which ads may be shown. I did a writeup, proposing an auction for configuration bidding in sponsored search. If I had huffed, puffed, I could have done more.

[In my youth, if I did anything at all, I would set a goal and however silly or difficult the goal, I would go for it, burst my lungs may be, spit out my guts perhaps, not sleep even, do whatever, but get there and then collapse. I lived life like that. Now I am still in my youth (not yielding an inch there), but don't seem to live that way, just less huff, less puff. Qué lástima!]