Tuesday, December 09, 2008

Online Ads Challenge

This may not be a research challenge, but it is a technical one. The Google Online Marketing Challenge 2009 has begun. Each entered team --- of a professor and students --- spends a budget of $'s on sponsored search ads for local businesses, and submits a report of their campaign. There is an academic panel that ultimately judges the winners. This could be a fun educational experience.

0 Comments:

Post a Comment

<< Home